ProDev: The Series is a snapshot into Counter Culture Coffee’s Professional Development program. This quarterly conversation is an opportunity for coffee lovers across-the-board to engage in conversations concerning some of our industry’s most relevant topics.

For this ProDev we talked about the complexities of roasting and how it affects flavor. We tasted a coffee Ethiopia roasted in one-minute increments from 1–19 minutes and 3 different roast profiles of the same coffee fully roasted.

For an intro to roasting, check out this coffee basics post on our blog: counterculturecoffee.com/blog/coffee-basics-roasting