You may not realise it, but you are constantly bombarded with attempted to manipulate you – adverts, the news, social media, all vying to get a piece of your mind.

In this talk, former Cambridge Analytica lead psychologist Patrick Fagan draws on his book research with magicians, cults, and the military to show you just how widespread the manipulation is, and what you can do about it.
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Patrick is a behavioural scientist with over a decade’s experience applying psychology to influencing behaviour in the real world.

He is a part-time and guest lecturer at three London universities, and has published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. His book on the psychology of effective marketing comms, Hooked, is published with Pearson.

Patrick has consulted and run research and experiments for brands, blue chip and otherwise, across the gamut of industries for over ten years. He has also worked as a behavioural scientist on political campaigns, from local to presidential, in Europe, Africa and North America.

His previous roles have included Lead Psychologist at Cambridge Analytica, and is now Chief Scientific Officer at behavioural science consultancy Capuchin.

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