Hey guys! Today I'm discussing what Antonio Gramsci called cultural hegemony. Antonio Gramsci was a brilliant Neo-Marxist intellectual and one of the founders of the Italian Communist Party. After being thrown in prison during Mussolini's fascist reign, he wrote what later became known as "The Prison Notebooks."

Gramsci, along with plenty of others, assumed that after the Russian Revolution socialism would spread throughout Italy and Western Europe and he was perplexed when it didn't happen. So he set out to understand the mechanisms at play that keep people consentintg to and often actively participating in their own exploitation under capitalism.

He found the answer to be multi-faceted and talked a lot about cultural hegemony. Essentially cultural hegemony refers to the ruling class imposing power and control through a ruling ideology, but they do so in a way that convinces the majority that their authority is necessary and natural and they do this through the backing of institutions in civil society, through the state apparatus, and through the material and social conditions imbedded in the capitalist system.

In this video i discuss the ways in which cultural hegemony manifests itself under capitalism and the ways in which capitalism reinvents itself and adapts to new situations.

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