Viral products can serve as anchors for collections or the foundation of brands, here's a dozen examples of their execution and promotion across beverages, fashion, interior goods and more.

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Referenced products/brands
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https://www.instagram.com/p/DAydTlhPX...
https://www.instagram.com/p/C_T4u6zyl...
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https://www.instagram.com/p/C-csjLcN6...
https://www.instagram.com/p/C7omJuZOt...