This presentation originally premiered at AI at Wharton's second annual Business & Generative AI Workshop in San Francisco on September 5-6, 2024.

David Schweidel, Professor of Marketing, Emory University.

Dokyun (DK) Lee, Associate Professor, Boston University.

Lauren Lu, Professor of Business Administration, Dartmouth College, Tuck School of Business.

Kartik Hosanagar, John C. Hower Professor, Professor of Operations, Information and Decisions; Faculty Co-Director, AI at Wharton

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