The Good Work Investigative News Team fearlessly delves into why every celebrity alive today has a brand, which is a fact.

Now more than ever it is vital to tell stories that uncover truths about the modern condition, and we can’t do it alone; we’re grateful to Emily Heyward, Nik Sharma, and Kyle Cooke for their assistance with this investigation.

Also Mark Wahlberg’s drip fits will haunt us forever.

Follow Emily: https://www.emilyheyward.com/

Follow Nik: https://twitter.com/mrsharma?s=20

Follow Kyle:   / imkylecooke  

Video by Dan Toomey and Henry Stockwell
Additional camera and direction by Evan Frolov

#celebrities #brands #GoodWork

Subscribe to GOOD WORK here: / @goodworkmb
SIGN UP FOR MORNING BREW HERE: https://www.morningbrew.com/daily/sub...
FOLLOW GOOD WORK HERE:   / goodworkmb  
FOLLOW DAN HERE:   / dhtoomey  

Why does every celebrity start a brand now?