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timestamps
0:00 | intro
0:05 | overview
0:55 | needs
1:34 | buyers
2:00 | buying process
3:03 | buying process explained
6:26 | consumer research
8:13 | market segmentation
9:11 | geographic segmentation
9:48 | demographic segmentation
10:28 | psychographic segmentation
11:02 | behavioral segmentation
11:37 | group of variables
13:20 | market analysis
13:43 | relevant market
14:42 | product life cycles
15:17 | plc stages
18:59 | key competitive factors
19:34 | competitive analysis
20:03 | swot analysis
20:53 | market shares
21:23 | perceptual mapping
22:41 | selling proposition