MORTEIN: "Chaotic Louie, Dangerous Louie" (rare Indian advertisement from 2007 or 2008)
Jacob Whaley Jacob Whaley
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 Published On Nov 24, 2021

"अराजक लुई, खतरनाक लुई" (Chaotic Louie, Dangerous Louie) is the unofficial title given to an advertisement from India for the Mortein brand-name of pest control products. This advertisement was presumably broadcasted on Indian television in 2007 or 2008, and features the famous lovable (but rouge) Australian housefly of "Louie the Fly", the antagonistic character of Mortein's advertisements.

In India, Louie has become equally popular in the country also, only known as "लुई मच्छर" (Louie Mosquito). Whenever anyone talks of mosquitoes, conversations do not get completed without mentioning his name. His legend abounds!

Upon the initial discovery of this advertisement over on Vimeo, it has come to my attention that the version uploaded doesn't include any of its original audio, and was a part of the portfolio of Jean Poh, an animator with filmography credits on Happy Feet Two (2011) and "Ambush", an episode of Star Wars: The Clone Wars (2008). Eight seconds of animation from this advertisement are included in a separate demo reel, which makes it plausible that Jean Poh was the animator for Louie.

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