In this episode, we sit down with Vedant Modi, Chief Revenue Officer of Manyavar, to uncover the secrets behind building one of India’s most iconic ethnic wear brands. Manyavar has become synonymous with Indian weddings and celebrations, and Vedant shares his journey of taking the brand from its early days to a ₹30,000 crore empire.

We dive deep into how Manyavar started, the brand's massive scale in the Indian fashion market, and how Vedant and his team stay on trend and innovative while preserving tradition. Vedant sheds light on the business strategies behind working with top celebrities, running large-scale actor campaigns, and justifying ROI in a competitive fashion landscape.

Vedant also reflects on his leadership journey, balancing the challenges of running a public company, managing retail expansion, and staying ahead in the fast-changing fashion industry. He offers advice for younger entrepreneurs and shares valuable insights on privilege, luck, and the true meaning of success.

This episode is a must-watch for entrepreneurs, fashion enthusiasts, and anyone looking to learn from the story of a homegrown brand that conquered the Indian market.

Timestamps:

0:00 - Introduction
2:49 - When Vedant joined the business
6:39 - What the early days were like
9:19 - How Manyavar started
13:39 - How big Manyavar is in the market
15:39 - How Manyavar brings joy to customers
17:29 - What matters most for Manyavar
19:24 - How Manyavar stays on trend
22:39 - Vedant's observations from a customer POV
26:09 - How large-scale actor campaigns work
27:49 - How ROI is justified
30:50 - Vedant’s story of working with celebrities
31:54 - How Vedant views expansion strategy
37:14 - How Vedant prioritizes what's important
39:04 - How Manyavar stays innovative as an old company
42:09 - How Vedant evolved the business
44:59 - How Vedant’s team manages scale
47:39 - Vedant’s learnings from retail expansion
54:19 - How Vedant gets store-level data
55:39 - Vedant’s focus for the next 10 years
58:09 - International focus of Manyavar
59:39 - The mindset behind raising capital
1:01:09 - What it means to lead a public company
1:03:14 - Vedant’s advice to younger people
1:04:39 - Vedant’s tips for new founders
1:08:12 - How larger brands can help younger companies
1:09:39 - What Vedant sacrifices to run the business
1:11:49 - How Vedant’s friends describe him
1:12:52 - How Vedant views privilege vs luck
1:13:51 - What success means to Vedant
1:15:29 - What’s not so great about the business
1:17:15 - Business lessons from Vedant’s father
1:20:39 - What advice Vedant would give himself on day one
1:24:05 - Outro

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