Ariane Santos had an accelerated life between work and studies, as well as her routine. But when her grandmother had a health problem, she promised herself to stay home to take care of the only person who was always by her side. When her grandmother died, Ariane reconnected to a hobby she had when she was in university: handmade bookbinding. With just 30BRL to start over, she has transformed her work into Badu Design: a social business that promotes socio-environmental impact through sustainable design, income generation and empowerment of women. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Ariane Santos, enthusiast of a better world, administrator graduated on UFPR, designer, founder of Badu Design Social Business - an initiative to reconnect people through sustainable design. Creative Processes Facilitator and Redbull Amaphiko Brazil Fellow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx