The Luxury Strategy is discussed in this video. The key message is that strategy and tactics are individual to a particular business. Rather than accepting the so-called rules of strategy applied by the largest of brands, one must decide whether these are appropriate given where they are standing. Luxury brands, even when new can create the right cachet, but the rules taught by academics are dangerous for entrepreneurs needing to reach revenue goals.
00:00-Luxury strategy is required.
00:10-There is no one luxury strategy.
00:15-Resolving confusion about luxury strategy.
00:49-Your luxury strategy is what is important.
00:54-Suceed with your strategy with right thinking.
01:08-Realization of luxury differences.
02:00-There are important principles in luxury branding/marketing.
02:54-Results and meaning of the word strategy.
04:00-Your current position and moving forward from where you are.
04:54-Maneuvers and getting where you want to be.
06:10-Everyone has the same top line strategy.
06:44-Do you have the resolve to move forward?
07:35-Execution is the key issue.
08:21: Luxury entrepreneurs can attest to the challenges of growth.
09:09-Choices must be made.
10:12-Forget the broad statements and philosophies about luxury.
11:05-Three steps helpful to all in luxury
11:24-"Where I want to be," in luxury is step one.
12:37-Tactics - define your specific actions.
13:00-"Where am I standing?" is the second step.
14:35-The way you think is essential.
15:24-"Do this to do that" is step three and highly practical.
16:00-Calvin Klein's beginning
17:00-Be willing to do what is required.
18:49-Principles in action will lead to success.
19:00-Leverage is crucial. Get all you can out of where you are.
19:55-Three components recapped.

Write me and tell me about your interest in luxury. Professional? Entrepreneur? Luxury marketer inside of a brand? A luxury enthusiast?
I'd like to know: [email protected]
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I teach what I call, "The Art of Grand." It is luxury, premier living, and prosperity. I work with luxury professionals large and small, as well as provide content, resources, and tools to those interested in premier living and prosperity, anchors of the luxury experience.

You will find my insights and commentary unique. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million-dollar brands, around the world.

I attract followers, fans, and members in more than 60 countries and counting. My clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: [email protected]

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visit: www.andretaylor.com