This video takes a behind the scenes “deep dive” into the DKNG poster creation process. Dan and Nathan discuss their latest poster for Dave Matthews Band for two nights of shows at Madison Square Garden in New York City. Learn about the entire process from concepting and sketching, to vector illustration, to creating the final print separations.

See companion time-lapse process video:
   • Dave Matthews Band - New York City Po...  

How to create grain texture native in Illustrator:
   • How to Add Live and Editable Grain Te...  

Learn more about the Dave Matthews Band New York City poster:
https://www.dkngstudios.com/blog/2023...

Learn more about design and illustration from DKNG on Skillshare:
https://www.dkngstudios.com/skillshare

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https://www.dkngstudios.com/newsletter

Chapters:
0:00 - Intro
0:30 - Project Background
0:45 - Choosing a composition based on the project
2:05 - Concept inspiration from both music and location
3:22 - Benefits of digital sketching in color
4:00 - Vector illustration process
4:45 - Portrait vs. landscape decision
6:13 - Constructing the bridge
6:38 - Creating a grain texture native to illustrator
8:15 - Adding three-dimensionality to the bridge
9:00 - Working with horizon and perspective
9:30 - Customizing type and our collaboration style
12:05 - Deciding on level of realism and adhering to chosen style
13:58 - How to handle foreground vs. background details
15:49 - Main edition and variant edition color schemes and paper selection
17:46 - Creating separations for screen printing
18:09 - How color separations build on top of each other
18:36 - How much time is dedicated to the separations process
19:00 - Choosing the order of color layering
20:10 - The hidden importance of trapping
22:45 - Using a “key line” to mask trapping and finalize a design
25:00 - Using texture to guard against screen printing imperfections
27:00 - Planning for paper expansion and contraction
28:50 - Conclusion