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VIDEO INTRODUCTION:
In this special episode of the Indian Business Podcast, we're thrilled to host Fabien Pinckaers, the multi-billionaire founder and CEO of Odoo, a software company valued at $3.37 billion.
Join us as we dive into Fabien's journey of moving to Gujarat to expand Odoo's presence in the Indian market. We'll explore how Odoo's all-in-one management software stands out from competitors like Zoho and SAP and uncover the secrets behind its success in influencer marketing and event strategies.
We'll also discuss the Work culture in India compared with Europe and hear Fabien's insights on growing a business and navigating different markets.
If you're an aspiring entrepreneur or simply curious about business growth, this episode is a must-watch! Share your thoughts in the comments below!

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Time Stamps
00:00 Introduction
2:48 How did you come to India? How did you go from being a kid in Belgium to being a legendary entrepreneur in the world, located in Gandhinagar?
3:51 Why do you believe in growth story of India so much?
4:09 Where does the story of Odoo start?
5:43 When there is SAP and Zoho, why do you think people need Odoo?
8:56 Which are your to 3 Best products? How did you capitalise on that to build Odoo?
13:21 How has this B2b company shot up by 400% using Odoo?
17:10 How do you market ERP?
18:52 What is the marketing strategy behind organising these events?
22:32 What would be your guidebook for someone who wants to use an event as a marketing strategy?
24:58 Education-based Marketing 
27:50 What is your approach to Influencer marketing?
29:40 How do you strike a balance between Liberty and results?
31:58 What is the cultural element in Europe that helps people be autonomous?
35:13 What is your hiring process? What values do you look for in a senior leader?
37:50 What is the benefit and rise of hiring within the organisation?
44:31 What are the biggest mistakes you have made with recruitment?
45:10 Why Is Odoo situated in Gandhinagar rather than Mumbai?
46:14 How did you find Great talent in Gandhinagar?
49:08 Why Europe Doesn't have very strong entrepreneurial culture?
52:39 What do European People aspire for?
56:26 Where does odoo fit in Market? How are you different from Zoho?
59:02 Do you have a case study where the Business has used Odoo to Grow BusinessBusiness and improve efficiency?
1:00:26 Do you have example to help me understand how these integrations have helped the company?
1:04:36 How are you able to build an affordable company?
1:06:35 How is a bookseller in Gandhinagar using Odoo?
1:11:09 Summary


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