In this episode of DairyVoice, host Connie Kuber of Sealpro Silage Barrier Films talks with Geri Berdak, the CEO of The Dairy Alliance. The Dairy Alliance is a great organization and CEO Berdak explains why. She discusses her top priorities, unique challenges of the dairy industry, and how they communicate with consumers and their dairy farmers. They cover the Alliance’s future and an overview of how they approach their marketing plan.