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Discover Google Ads Ad Group Best Practices so you can maximize your roas and drive more conversions. In this video, I will go through 5 different tips and strategies related to Google Ads Ad Groups.

1. Create Ad Groups Based on the Topic of Your Landing Pages:
- Use landing page themes to create organized ad groups.

2. Your Keywords, Your Ads, and Your Landing Pages Should Be Aligned in Each
Ad Group
- Create a seamless experience for potential customers.
- I recommend targeting Phrase Match keywords for most advertisers.

3. Always Be Testing Either Your Ads or Your Landing Pages
- Create multiple ads in each ad group and A/B test to improve results.

4. Use Negative Keywords
- Monitor your search terms report and exclude keywords that don't convert.

5. Use Ad Group Level Ad Assets
- Add sitelink assets, callout assets, and more at the ad group level.