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Rhuigi Villaseñor, who was raised as a global citizen, eventually made his way to Southern California, where he discovered his two passions: fashion and hustling. The young design prodigy refined his expertise and widened his wallet as a teenager by using his keen eye to flip vintage clothing. Rhuigi relentlessly networked and apprenticed himself till he received his first break, knowing full well what he didn't know.

His bandana t-shirt design became popular locally after Kendrick Lamar unexpectedly donned it on stage at the BET Awards. After that, everything changed. Soon after, RHUDE was born, and Rhuigi went on to forge his own distinctive language at the nexus of Americana, Luxury, and Streetwear, propelling the brand to both the height of coolness and financial success. Of course, not without making his fair share of errors and blunders. Watch this week's episode to find out how he grew the company and continued to rise above all obstacles.


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