How Jake Hutchison Built a Career in Fishing and Social Media

In this episode of the Tom Rowland Podcast, I sit down with social media expert and fishing enthusiast Jake Hutcheson. Jake shares his unique journey from fishing in bass tournaments as a middle schooler to building custom rods and managing social media for Mudhole, a fishing rod company. Discover how growing out his hair became the best decision Jake made for his business development and hear his insights on using social media to drive sales and build a brand in the fishing industry.



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The Tom Rowland Podcast is presented by Star brite! Star brite is clean and protect with Star brite, a leading manufacturer of appearance, maintenance, and performance chemicals and accessories, serving the marine, RV, automotive, powersports, hardware, and home care industries for over 50 years. Headquartered in Fort Lauderdale, FL, and with its manufacturing plant in Montgomery, AL, the company produces “Made In The USA” products, including its flagship ethanol fuel treatment, Star Tron Enzyme Fuel Treatment.

https://bit.ly/48tNW0y



Podcast Chapters:

00:00 Introduction and Sponsor Message

00:17 Meet Jake Hutchison: The Man Behind the Hair

01:41 Jake's Early Fishing Adventures

04:08 The Entrepreneurial Spirit: From Mowing Lawns to Guiding Fishing Trips

06:39 Discovering Rod Building

10:34 Landing the Dream Job at Mudhole

12:56 Navigating Social Media for Business Success

27:09 The Evolution of Social Media Platforms

32:27 Exploring the Fishing Industry

32:43 Creating Opportunities for Young Creators

34:33 The Importance of Social Media Skills

35:37 Impact of Social Media on Fishing

41:52 Forward Facing Sonar Debate

47:45 Fishing Etiquette and Social Media

53:26 ICAST and Influencer Marketing

58:51 Hot Seat Questions and Wrap-Up