Ever wonder why you keep buying things you don’t need or saying yes to things you don’t want? Welcome to the world of persuasion, where you're being manipulated every single day without even knowing it. In this video, we dive into Robert Cialdini’s groundbreaking book *Influence*, breaking down the six core principles of persuasion that control your decisions: reciprocation, scarcity, consistency, social proof, liking, and authority. Learn how these principles shape your reality, how marketers, salespeople, and even governments use them to influence you, and most importantly, how to fight back. This isn't just another book summary—this is your wake-up call.

#psychology #persuasion #selfawareness #marketing #influence

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