BYU's inclusion in the Big 12 Conference is a strategic move that brings immense value to the conference, both on and off the field. First and foremost, BYU boasts a rich tradition of athletic excellence, particularly in football. The Cougars have a storied history that includes a national championship in 1984, numerous conference titles, and a consistent presence in bowl games. This competitive pedigree enhances the overall athletic profile of the Big 12, bringing another formidable program into the fold and increasing the conference’s competitiveness and prestige.

Beyond athletic performance, BYU’s large and passionate fan base significantly boosts the Big 12's marketability. BYU enjoys strong support not only in Utah but across the nation and even internationally, thanks to its affiliation with The Church of Jesus Christ of Latter-day Saints. This widespread following translates into higher attendance at games, robust merchandise sales, and increased viewership for televised events. The addition of BYU opens up new markets and broadens the Big 12’s reach, attracting a more diverse and expansive audience.

Academically, BYU is a respected institution, known for its rigorous academic standards and commitment to integrity. The university's strong emphasis on both academic and athletic excellence aligns well with the Big 12’s values, contributing to the conference’s reputation as a balanced and comprehensive collegiate league. The academic collaboration opportunities between BYU and other Big 12 institutions further enhance the conference’s academic standing.

Additionally, BYU's state-of-the-art facilities and infrastructure provide a high-quality environment for both athletes and fans. Lavell Edwards Stadium, known for its picturesque mountain backdrop and enthusiastic crowds, offers a unique and engaging game-day experience. These facilities not only benefit BYU but also provide attractive venues for Big 12 events and broadcasts, enhancing the overall appeal of the conference.

Financially, BYU's inclusion is a boon for the Big 12. The school’s established media presence, including its own broadcasting network, BYUtv, adds a valuable asset to the conference's media portfolio. This capability for in-house production and distribution of content increases the Big 12's negotiating power with media partners, potentially leading to more lucrative broadcasting deals.

In summary, BYU's addition to the Big 12 is a strategic move that brings competitive strength, broad fan engagement, academic excellence, top-notch facilities, and financial benefits. This makes BYU a highly valuable piece to the Big 12, enhancing the conference's overall stature and ensuring its continued growth and success in the evolving landscape of college athletics.

Follow & Subscribe on all Podcast platforms…
🎧 https://link.chtbl.com/LOBig12?sid=Yo...

Locked On College Conferences, HBCU, Basketball & More
🎧 https://linktr.ee/LockedOnCollege


Follow on Twitter:   / drakectoll  
Follow the show on Twitter:   / lobig12