This is the ultimate underdog story.

Rongjiang, a humid county in southwest China’s Guizhou province, is usually known for its watermelon production.

But the agricultural town has created the nation’s most popular football league: the Guizhou Village Super League.

With thousands of fans and players who might be farmers, students or shopkeepers, the league has become a viral sensation.

It has even been praised by the country’s leader Xi Jinping, as it brought vitality and economic boost to the remote and rural part of China.

Unlike your typical football league, this is more like a weekly football festival with fans dressed in traditional ethnic costume and banging drums.

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