👉 Free PVP Index Worksheet: https://www.designwithvalue.com/pvp-i...

The PVP Index is a strategic framework designed to help companies identify the best customer segments for their offerings. The framework was introduced by Allan Dib in his book "The One-Page Marketing Plan" and stands for Personal Fulfillment, Value and Profitability.

Interestingly, the framework goes beyond traditional demographics such as age, income or gender. It looks at the psychological and emotional aspects of your customers. By analyzing and rating each individual market segment on a scale of 1 to 10 based on the PVP Index, you can make better decisions about where to focus your marketing efforts and resources.

After all, you want to spend your marketing budget as effectively as possible, rather than trying to reach everyone. Once you have identified your ideal customers, you will gain clarity in your messaging and the ability to use your marketing budget effectively.

#designwithvalue

0:00 Intro
0:43 The PVP Index Framework explained
02:26 Personal fulfillment
03:36 Value
04:09 Profitability
04:57 Free gift
06:03 How to apply the PVP Index to your business
09:20 Pro tip
10:36 Wrap-up

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