Stephanie Reda, the director of brand development for Hal's New York, which markets flavored seltzers, ginger ale and salty snacks, including potato chips, popcorn and pretzels.

Launched in 2014, Hal’s is known for its folksy, old-school branding and that products are a common sight at bodegas throughout New York City. Hal’s is also distributed at several chain retailers, including Target, Whole Foods and 7-Eleven.

In our conversation with Stephanie, she outlines the history of Hal's and discusses the brand’s retail and distribution strategy. She also talks about Hal’s marketing and social media initiatives, and how her role has evolved as Hal's enters its 10th year in business.