On this episode of the Inside Insights podcast, Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists.

Pressed for time? Catch the key takeaways around the 50 min mark.

#insights #marketresearch #customercentric #innovation

Chapters:
0:00 Welcome Ivan Arrington
2:05 Interview on Burt's Bees and customer centricity
50:15 Key takeaways
58:19 Closing remarks

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