Meet Feruza Ahrarova, the owner of Feruza Ahrarova Fashion House in Bukhara, Uzbekistan. She designs apparel from Ferghana ikat and combines modern style with traditions. She works with natural hand-woven fabrics and offers ready-to-wear items as well as made-to-order service for a more individual experience.
The Ready4Trade project supported Feruza to learn digital marketing and e-commerce techniques.

Feruza Ahrarova is one of over 200 small businesses and artisans in Central Asia supported by the EU-funded #Ready4Trade project.

© ️ITC #Ready4Trade Central Asia / Feruza Ahrarova
Video: @mmisle
https://www.novica.com/silk-road/