Gunjan Paliwal, Senior Product Development and Marketing Manager shares insights on product roadmaps and go-to-market strategies.
Gunjan is an experienced product strategy and growth leader with a history of driving impact in tech and commerce.

Takeaways
* Prioritization is key when adding items to a product roadmap, considering impact and feasibility.
* Balancing strategic work with maintenance is crucial for a healthy product.
* Deep customer understanding is essential for successful go-to-market strategies.
* Market research helps identify unmet needs and white space opportunities.
* Positioning and messaging should be customer-centric and focus on unique value propositions.
* Competitive analysis informs market positioning and identifies opportunities.
* Promotional strategies can include content marketing, social media campaigns, email marketing, and influencer partnerships.
* Product launch requires clear objectives, cross-functional collaboration, and a well-defined plan.
* Success metrics for product launches vary but should align with objectives and include both quantitative and qualitative measures.
* AI, specifically generative AI, can accelerate product development and enhance go-to-market strategies.
* Product managers and marketers should prioritize collaboration, customer-centricity, communication, prioritization, staying nimble, and focusing on outcomes.

Sponsors
* Webflow - Create custom, responsive websites without coding: https://try.webflow.com/0lse98neclhe

Connect with
* Website:   / gunjanpaliwal  
* LinkedIn:   / gunjanpaliwal  

Timestamps
00:00 Introduction
02:36 Criteria to add work to a roadmap
04:55 Balancing strategic work and maintenance
08:48 Challenges with managing a roadmap
11:43 Collecting and adding feedback from users and stakeholders to a roadmap
15:58 Key components to a successful go-to-market strategy
19:39 Conducting market research
22:45 Identifying and segmenting your target audience?
26:19 Developing effective product positioning and messaging
28:56 How does competitive analysis inform your GTM strategy
32:24 Tactics for promoting a product
35:48 Measuring the success of a product launch
39:37 Mistakes product managers do when launching products
41:32 The impact of AI on product development
44:11 Advice from Gunjan

Podcast Links
* https://linktr.ee/anhourofinnovation

Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn:   / vit-lyoshin  

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