Brand:7up
Campaign Title: Kaara Saaram Eat. 7up Repeat
Campaign Objective: Establish 7up as the ultimate companion for spicy food From the bustling streets of Chennai to the cozy kitchens of Kerala, Southern India is renowned for its vibrant and fiery cuisine. Through “Kaara Saaram eat, 7UP repeat,” 7up invited consumers to indulge in the art of pairing the fiery flavours of their favourite food with refreshing sips of 7UP. The communication objective of this campaign is to position 7UP as the ultimate companion for spicy food enthusiasts, reinforcing its ability to refresh and quench thirst while enhancing the spicy food experience. The quirky campaign, powered by superstars Rashmika Mandanna and Anirudh Ravichander, insightfully brought out south India’s insatiable appetite for fiery flavours. With 7UP dousing the fire lit by the spices, the brand called out for a repeat performance. The campaign aims to create strong brand associations with moments of indulgence and enjoyment, driving increased brand affinity and consideration among the target audience