On September 16, 2002, Japanese giant Sony Corporation decided to retire the Columbia TriStar name and logo from its television division, rebranding it into Sony Pictures Television.

For the first time since 1974, the Torch Lady, Pegasus or anything resembling Columbia or TriStar's emblems are nowhere to be seen; instead, the corporate 1991 "bar" logo for Sony Pictures was introduced to television viewers for the first time.

On July 25, 2017, SPT launched a new in-production name called Sony Pictures Television Studios, in order to further make use of production in the SPT library and rolls out for current and future titles starting on January 7, 2020. The SPT name and logo will continue to be used in media sites, film on television reruns and international broadcasts, as well as current and future titles starting in 2022, in order to phase out the SPTS name.