Brian Nagele has had a lot of success building online businesses, but nothing could have prepared him for what he has been able to achieve on Facebook.

You can join Brian's Social Growth Mastery to learn how his exact Facebook strategies here: https://www.nichepursuits.com/socialg...

After his niche sites were hit by Google's Helpful Content Update, he fully understood the importance of diversifying his traffic, and he turned to Facebook.

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He started building Facebook pages, and some of his posts started going viral. Once Facebook noticed the engagement he was getting, he got invited to the platform's Performance Bonus Program. After one of his new pages in the program earned $11k its first month, he was hooked.

Today he's earning $20k per month posted viral content on his Facebook pages.

Brian begins by sharing a bit of his backstory, which starts back in 1999. He has a fascinating trajectory, from building a $4 million/year website and newsletter to opening his own SEO and social media agencies.

After diving into the niche website market and building several successful sites, the HCU came along and decimated them, highlighting the importance of diversifying traffic.

In that process, Brian’s had a lot of success with Facebook, in particular the Performance Bonus Program.

He talks about how it works and what he thinks the requirements are to get invited, since they haven't been officially published by Facebook. He talks about his initial posts on his Facebook page and how much he earned the first time a post went viral.

He started to create more pages and get invited to the program, with one of his new, month-old pages earning $11k his first month.

He offers advice on getting started, how much content to post initially, how to determine which type of content to publish, and his experience with unlocking badges.

Then he explains the difference between likes and followers and how he targets them, and shares some great tips for setting up your ads.

Brian then talks about niche selection, posting content, what type of content works and what doesn’t, and what kinds of details to focus on.

He also talks about the tools and resources he uses to create and get ideas for his content, such as mining Google Images, Pinterest, and his competitors’ pages.

Links & Resources
Canva Pro - https://nichepursuits.com/canva
Strevio - https://strevio.com/introducing-strev...
Social Buddy - https://socialbuddy.com/
Brian's program, Social Growth Mastery - https://www.nichepursuits.com/socialg...
Brian's website - https://briannagele.com/
Brian's Twitter -   / briannagele  
One of Brian's Facebook pages -   / mybartenderblog  

Timestamps
00:00 - Intro
02:31 - Brian’s background
07:10 - Bouncing back from hardships
09:30 - Facebook Performance Bonus Program
16:44 - Getting into the program
22:10 - Ad campaigns
26:49 - Engagement and niche selection
30:30 - Posting and creating content
41:07 - Outsourcing
44:19 - Getting unstuck
49: 30 - Earning money
54:04 - Beyond the program
56:16 - Pages in sub-niches


-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni...

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