London, UK's capital, a melting pot of culture, music, style and the City of Air Max.

The Nike Air Max 90 especially has influenced culture and many individuals in London and is still one of UK’s favorite choice of sneakers today. Worn by young and old, the Air Max culture in London and the UK is huge.

In this documentary, we traveled to the UK to meet some of London’s' Nike Air Max 90 lovers and talked about the impact of this Air Bubble Beast and the status of the Air Max 90 for them and the culture.

We also took the chance to give them an exclusive preview of the upcoming Nike Air Max 90 "Viotech". The sneaker is an hommage to the Nike SB Dunk "Viotech" from 2002 and the brother of the recently released Nike Air Max 90 “Flip Viotech”.

Special Thanks to:
  / kishkash1  
  / synamatix  
  / crayfish8  
  / shezimanezi  

Production Company: Mood Maker / www.moodmaker.de

1st DP: Tilo Kux / @mood.of.t

2nd DP: Lukas Wiegand / @lukaswiegand / www.lukaswiegand.de

1st AC Jonas von Ohlen

Colorist: Moritz Bastian / @moritzbastian.color / www.moritzbastian.com

Sound: Stefan Kreutz

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