Breakfast cereal is a competitive industry. Food manufacturers have used a variety of colorful gimmicks to capture the attention of young consumers—and while some products have become fixtures in the cereal aisle for decades, others enjoyed only a fleeting lifespan, existing now solely in our memories (and in old commercials recorded on VHS tapes). If you’re craving a nostalgia trip, take a look back at these discontinued cereals from the 1970s, ’80s, and ’90s.
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