Pat Miller of ‪@SmallBusinessOC‬ talks with author and keynote speaker ‪@SholaRichardsOfficial‬ about the importance of professional relationships and how they can shape the success of your photography business in this episode. Shola sheds light on how empathy and connection aren’t just nice-to-have skills—they’re the foundation of a thriving business.

Listen wherever you get your podcasts, new episodes drop on Tuesdays. 🎧 https://www.ppa.com/podcast

Connect with Pat Miller of ‪@SmallBusinessOC‬ ⬇
LinkedIn​ 🔗   / jpatmiller  
Website 🔗 https://www.smallbusinesscommunity.com/

Connect with ‪@SholaRichardsOfficial‬ ⬇
Shola's Book 🔗 http://www.civilunity.com/
Website 🔗 https://sholarichards.com/
Facebook 🔗   / sholarichardsofficial  
Instagram 🔗   / sholarichards  
LinkedIn 🔗   / sholarichards  

Chapter Markers 🔖:
00:00 - Introduction
02:25 - Book Launch: "Civil Unity"
02:43 - Keynote at Imaging USA 2025: THE COURAGE TO GO TOGETHER™ THREE QUESTIONS TO CHANGE HOW YOU WORK, LIVE AND LEAD
04:02 - The African Philosophy of Ubuntu
05:49 - Importance of Authentic Client Relationships in Photography
06:09 - Shola’s Personal Experience with Photography and Connection
08:25 - The Concept of Authentic Intelligence
10:19 - Blending Personal and Professional Brands on Social Media
11:50 - Authentic Intelligence in Photography: Reading the Room and Building Trust
12:22 - Why Shola Wrote "Civil Unity" for Today’s World
13:56 - Disagreement Without Disrespect: Transforming Our Discourse
14:28 - The Power of Engagement Over Indifference
16:17 - Modeling Civility: A Call to Action from "Civil Unity"
18:48 - Where to Get the Book
19:24 - Conclusion

Episode Highlights 🎤💡:
3:37 - The Importance of Connecting with Your Clients
12:31 - Communicating Effectively
15:37 - Finding Common Ground in Conversations

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About PPA: Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers…and with over 35,000 creative members in more than 50 countries. Join at PPA.com here 👉 https://www.ppa.com

About Imaging USA: Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers.

No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://imagingusa.com